A-COLD-WALL* takes an ergonomic approach to design, combining social consciousness with material innovation in order to optimise human performance - the material study for social architecture. Launched in 2015 by Samuel Ross as a response to the British social climate and its sartorial relationship, ACW* incites a cultural conversation that celebrates the energy of youth. Designs erupt from a complex of circumstances reflecting and dictating final creations. Deeply considered material study compound the ACW* philosophy. Ross’ multidisciplinary and semantic approach to the design process births collections of graphic garments and technically engineered pieces that explore the nuances and disparities of modern systems. Reductive and functional clothing is engineered to serve social modernity through high-tech fabrications, precise executions and elevated finishes.